Our Mission: Make Healthy Eating Easy, Affordable, and Delicious
We believe everyone deserves to hit their health goals without sacrificing taste or breaking the bank.
Why we built FlavorFactor
Like many fitness enthusiasts, our founders struggled with the same problem: staying on track with nutrition goals while juggling work, life, and a limited budget.
Meal prep services were expensive ($100-150/week) and often didn't fit dietary needs. Nutrition apps like MyFitnessPal were great for tracking but offered no guidance on what to actually eat. And spending hours researching recipes, calculating macros, and creating shopping lists was exhausting.
We knew there had to be a better way. What if an app could:
- ✓Create personalized meal plans based on YOUR goals and preferences
- ✓Respect your budget and only suggest meals you can afford
- ✓Only show recipes you can make with your available kitchen equipment
- ✓Learn your taste preferences and get better over time
- ✓Generate organized shopping lists to save you time
So we built FlavorFactor. What started as a side project to solve our own problem has grown into a platform helping thousands of people hit their goals while eating food they actually enjoy.
We're just getting started.
Our Values
These principles guide everything we build
Accessibility
Healthy eating shouldn't break the bank. We're committed to making nutrition accessible to everyone, regardless of budget.
Personalization
One-size-fits-all doesn't work. Every user deserves a meal plan that fits their unique goals, preferences, and lifestyle.
Privacy
Your health data belongs to you. We never sell your information and you have complete control over your data.
Science-Backed
We use USDA nutrition data and evidence-based approaches. No fads, no pseudoscience—just what works.
Our Journey
From idea to 10,000+ users
The Beginning
FlavorFactor was born from our founder's frustration with expensive meal prep services and complicated nutrition apps.
Launch
We launched on the App Store and Google Play with our core features: meal planning, budget tracking, and equipment awareness.
AI Coaching
Introduced AI coaching to help users stay accountable and automatically adjust their goals based on progress.
10,000 Users
Reached 10,000+ active users who have collectively saved over $200,000 on groceries while hitting their goals.
FlavorFactor by the Numbers
Featured In
Trusted by users and recognized by media
Media logos placeholder - replace with actual press coverage
Join the FlavorFactor community
Start hitting your goals today with personalized meal planning